i'm serafina, a product designer with 2+ years of experience. i build products that are empathetic and scalable. currently crafting ai experience at rabbit inc., previously at netease and tcl. alumnus from artcenter college of design interaction design.
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Serafina Yu is a product designer dedicated to building empathetic and scalable products. With 2+ years of experience, she has developed a series of intuitive AI products from the ground up, bringing joy and happiness to tens of thousands of users.
check out my presentation day look :)
experience
rabbit inc.
• craft user flows and experience for r1 from scratch.
• design and iterate rabbit.tech website, reaching over millions of views.
• map the design system for rabbithole, ensuring a consistent brand identity.
Fina studio™
• work full stack from design to development via figma and webflow/framer.
• lead a team of freelance designers. track product performance. ensure client satisfaction.
adplist
• Mentored in the areas of design, career, growth, and leadership.
• Recognized as a Top 1% Mentor in Design in Mar. 2023.
noedge
• Self-initiated student startup. Led a team of 10. Promoted cooperation with leading enterprise.
• Accumulated 10k+ followers. Articles and posts radiated to 100k+ potentials.
netease
• Cultivated "Design For manufacturing" and elevated brand identity for Youdao Iot product line.
• Revitalized product marketing through social media and EDM.
TCL Electronics
• Remodeled TCL Live TV software for NA market and mapped out the product roadmap.
• Modified strategic user research and trend analysis to formal reports.
education
artcenter college of design
• Graduated with Distinction• Cumulative GPA: 3.839/4. GRE: V162/Q170 (10/2022)
• Merit-based Scholarship recipient. Provost List recipient.
• Co-Founder & VP of Creative Coding Club (09/2020-04/2023)
• TA for the INSEAD exchange program, taught by Babette Strousse and Todd Masilko (01-04/2022)
• TA for Interaction Design 101, instructed by Maggie Hendrie (09-12/2021)
insead business school
• Led 4 MBA students to accomplish a case study for FLYDESK.
• Coached MBA students in creative thinking processes.
expertise / stack
